eBrand Services - Noms de domaine pour les entreprises

eBrand Services offers guidance

• Entrepreneurs: understand how your industry competitors are embracing the new generation of domains and creating increasingly robust online portals to connect with target audiences. To get the entrepreneurial edge, browsing business models and implementation plans can help highlight what risks and benefits relevant TLDs pose to your company, or can help you identify a gap in the market. Understanding what is to come, and where you fit into the evolving Internet landscape, will be key to not being surpassed by your competitors. … Read More Read Less
• Communication and Marketing Specialists: domain names are about to become more unique and more concise, and this development will be a game-changer for online marketing and communication. Current marketing strategies will need to adapt to these changes and it is critical to understand the keywords relevant to your industry, your most valuable brands, and your targeted customer group and utilize this to strengthen your business in the new generation of domain names. Be more savvy with your marketing by localizing your strategy with the new geographic TLDs (.paris, .tokyo, .boston…) Identify your local market or target your desired market! … Read More Read Less
• Lawyers: utilize the Nice Classification system (NCL) to categorize all new gTLDs. This will allow you to strategically inform your clients as to which trademarks they should protect in the increasingly digital brand market and how to utilize that investment better. Be it new geographical TLDs or keywords corresponding to relevant trademark classes, using our simple support tools you can add comprehensive back-up information to your reports and understand how to reduce the time, effort and cost associated with brand protection and monitoring. … Read More Read Less
• Domain Managers: complement your current strategy (be it ccTLD or gTLD) by understanding where your business fits in the future environment of domain names. Understand which new city and regional TLDs, as well as cultural and linguistic TLDs, can do to serve your niche market; gauge the potential of new generic TLDs based on our projected mass appeal (.web, .app and many others) or by its industry relevance; analyze what restrictive policies apply for which extensions and how this may work for, or against, your portfolio. … Read More Read Less
• Government officials: assess the impact of new top-level domains on the digital economy of regulated industries (finance, insurance, architects etc.); Obtain an overview of corporate initiatives and implementation plans for brands and businesses in various sectors of your country or region; understand what the new gTLD program means for stability ad security of the Internet; assess what impact the implementation for restricted policies for industrial keywords TLDs will have on their respective sectors. … Read More Read Less